Amazon Pharmacy — "Introduction Video"

Over the past four years, we have worked closely with the PillPack team to help them build their brand from a small start-up to a $1 billion Amazon acquisition. We scaled our production as they scaled their business, from Youtube Pre Roll Ads and Facebook Ad Photography to user stories and 12 national television commercials.

We were extremely excited when the PillPack team reached out about shooting a top secret project introducing the release of Amazon Pharmacy. The project tested our producing skills as we planned an on location shoot mid pandemic. Despite a tropical storm that wiped out power on our first day of filming we were able to persevere and execute the production safely.

Client Testimonial

"Kyle and his team have been a critical component in building the PillPack brand - they're focused, creative, and incredibly good at what they do. They've become a trusted partner, and we've done tons of projects together; from smaller spots to national TV commercials. Gradient helps us produce the high-quality creative necessary to build a national brand, and we've been very lucky to work with them."

Colin Raney
Amazon Pharmacy CMO

Credits

  • Director: Jeff Ledellaytner

    Producers: Cassie Huck, Harry Ehrlich

    DP: Kyle Couture

    AC: Taylor Pelletier

    Sound: Djim Reynolds

    Gaffer: Ruben Alves

    Grips: Jonathan Kozowyk,
Vincent McDonald

    Props/Wardrobe: Erin Riley

    Props/Wardrobe Assist: Christian Adams

    HMU :Rose Fortuna

    PA: Sasha Greenhalgh

    EMT/Covide Safety: Jeff Pugliese, Anthony Tomao

  • Courtland Jones

    Lori Rostad

    Herlin Navarro

    Sheila Nutt

    Mekonnen Nutt

  • Mix: Soundtrack Group

    Edit: Josh Foisey

    Color: Rob Bessette

    VO: Tracy Lindley

    VFX: Brickyard