"Apollo 3 Dress Shirt" — Ministry of Supply

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"Apollo 3 Dress Shirt"
Ministry of Supply
Production Company
Gradient Films
Kyle Couture

Client Partnership

We have been working closely with Boston-based clothing retailer, Ministry of Supply (MOS) to produce product videos. Our collaborative partnership with MOS has allowed our team to freely develop concepts, testing variations of videos against their targeted audiences.

After meeting with the Ministry of Supply’s Creative Director, we begin developing a variety of high-level concepts and budget ranges based on the product line they wish to highlight. Once they have chosen a concept to run with, we create a mood board and shot list that aligns with product features, as well as on-screen copy options. Providing copy references helps us plan framing and placement in post-production. Additionally, square and 16x9 formats are considered to maximize optimization across multiple media platforms.

Once the client has signed off on these early stages of development, we source and prep all of the props, plan each scene and test our techniques before the scheduled production day. This planning is specific to the needs of each video.

In one instance, we used this time to develop an apparatus that stretched the fabric to highlight the clothing’s versatility. In another, we sourced a fish-tank to convey their clothing’s ‘Machine Washable’ feature, allowing the viewer to see every twist and turn of the clothing item in soapy water.

The majority of our Ministry of Supply projects are shot in-studio, allowing our team to control every facet of the production. We pre-light each set, make necessary, last-minute changes and allow MOS’ talented in-house stylists to assure each piece of clothing looks flawless.

A studio driven shoot means we have all of our gear readily available, giving us full creative freedom to experiment. Additionally, we are only steps from our editing station, allowing us to upload and review footage with the client on-site.

After we wrap production, editing beings. Our first rough cut for the client’s review includes music options and temporary copy. Once approved, we move on to add finishing touches with sound design, color grading, and graphics. Lastly, we provide final deliverables in both 16x9 and square formats for sharing.

Services Provided

As the Director of Digital Strategy at Mass Bay Brewing company we were tasked with releasing our brand new year-round product in a very short amount of time. The Gradient team was immensely helpful in crafting a half-baked idea we presented into a beautiful work of creative advertising. Each member of the Gradient team was easy to work with, knowledgeable, and a master at their individual crafts. Not only was working with Gradient a fun and education process, it was also rewarding for our brand to receive such high quality work on such a short timeline. I cannot recommend this team enough.
Mass Bay Brewing
Digital Strategy
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