"A New Kind of Pharmacy" — PillPack

Hennesy Hammock, British Columbia advertisement

Credits

Project
A New Kind of Pharmacy
Client
Pill Pack
Production Company
Gradient Films
Director
Jeff Ledellaytner
AD
Becca Dobyns
Producer
Meriden Estes
DP
Kyle Couture
Executive Producer
Colin Raney
AC
Taylor Pelletier
Sound
Ryan Barrett
GAFFER
Carlos Bermudez
GRIP
Jack Rohner
Props
Erin Riley
Wardrobe
Erin Riley
Assistant
Christian Adams
Makeup
Rose Fortuna
PA
Nick Boozang
Talent
Natalie Hebert
Talent
Rob Crean
Talent
Kath-Ann Hart
Talent
Kimbette Fenol
Talent
Reza Miller
Talent
Jacqui Miller
Talent
Theresa Chiasson
Talent
Juan Carlos Pinedo
EDITOR
Josh Foisey
COLOR
Josh Foisey

Client Partnership

Over the past four years, we have worked closely with the PillPack team to help them build their brand from a small start-up to a $1 billion Amazon acquisition. We scaled our production as they scaled their business, from Youtube Pre Roll Ads and Facebook Ad Photography to user stories and 12 national television commercials.

Through many projects, we collaborated closely with the CMO, Colin Raney, and Head of Production, Josh Foisy. For each project, we worked to understand their budget and needs before outlining a strategy that would generate the best outcome. Through our collaborations, we’ve honed many of the skills that we now use with all of our clients to create the best projects possible.

Director Jeff Ledellaytner, of Jamtron, has been an essential collaborator over the years, as well. Jeff is a master of comedy and an experienced director who has worked closely with the PillPack team to help bring rough concepts to polished 15 and 30 second television spots. Jeff makes sure that each joke hits just the right notes, and that we capture all of the personality and energy that our actors bring to set.

We’ve been essential partners to PillPack as they’ve built their business (those are PillPack’s words, not ours!). Much of our success working together comes from our ability to be flexible and to work closely with the client. Together, we’ve taken early concepts and built them into a formal project with a clear budget, giving us the ability to bring in the best collaborators - the best director, the ideal team, the right studio, and the perfect talent for each role. All along the way, we remain strategic and focused, so that we keep the project on track and within budget.

Services Provided

Creative Collaboration
Producing
Production
"Kyle and his team have been a critical component in building the PillPack brand - they're focused, creative, and incredibly good at what they do. They've become a trusted partner, and we've done tons of projects together; from smaller spots to national TV commercials. Gradient helps us produce the high-quality creative necessary to build a national brand, and we've been very lucky to work with them."
Colin Raney
PillPack CMO
Let's work together