Discovery & Strategy
Video Production Process
To create a great video, we first need to understand your world. After an initial discovery conversation, we develop a creative brief that captures the essential information needed to align strategy, messaging, and execution. This reduces miscommunication, aligns stakeholders, and helps ensure every phase stays on schedule and on budget.
We define clear objectives that align the project with your broader brand positioning and business priorities to ensure the content supports real-world outcomes.
Project Objectives & Brand Goals
We identify your target audience and distribution strategy to shape messaging, format, and creative direction for maximum impact.
Target Audience & Distribution
We outline the creative direction and visual approach that will guide the look, tone, and storytelling of the project.
Creative Direction & Visual Style
We list the exact video formats, cutdowns, revisions, and distribution assets required so there are no surprises down the road.
Deliverables
Statement of Work
Once the discovery details are finalized and both teams are aligned, we draft a Statement of Work outlining scope, deliverables, timeline, and investment. Once approved and signed, the project officially kicks off.
We establish a budget range to align creative ambition with a realistic production strategy. Defining that range early allows us to recommend the right creative approach, allocate resources efficiently, and set clear expectations on both sides. We also define a practical timeline that keeps the project moving smoothly from concept through delivery.
Budget Planning & Timelines
We identify and document all required messaging, claims, and talking points to ensure your video communicates exactly
what it needs to.
Key Messages
Develop a Creative Brief
This brief becomes our north star, guiding every decision and ensuring the final video resonates with the right audience and delivers results.
Next:
Creative Phase
With a clear understanding of your goals, we move into the creative phase, developing high-level concepts and approaches before diving deeper into the direction that best fits your vision.
Let's work together
Have a project in mind, or just exploring our capabilities?