BBQ Guys —
Expert Reviews

Product Review & Social Video Series

Gradient Films partnered with BBQGuys to produce a product review and buying guide video series designed to support ecommerce. The user-generated footage was filmed by each expert and delivered to our post-production team for video editing. We edited the videos into multiple lengths, formats, and aspect ratios.

The result is a comprehensive video library that helps customers confidently choose the right grill while giving BBQGuys a steady stream of high-performing content for product pages, Instagram Reels, TikTok, and YouTube Shorts.

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Deliverables

16x9 (Horizontal)
Long-form, 60 Second, 30 Second, 15 Second, 6 Second Versions

1x1 (Square)
60 Second, 30 Second, 15 Second, 6 Second Versions

9x16 (Vertical)
60 Second, 30 Second, 15 Second, 6 Second Versions

Content at Scale

Social Media Product Review Videos (Vertical 9x16)

In addition to the primary video, we created vertical videos optimized for organic and paid social. These versions are designed for Instagram Reels, TikTok, and YouTube Shorts, where vertical video performs best.