The Chart Your Path video series supports Amazon’s internal communications strategy by spotlighting real employee stories and career growth opportunities across its global workforce.
These short-form documentary videos support internal engagement, recruiting, onboarding, and leadership communications, and are distributed across internal and external web and social platforms, as well as digital displays throughout Amazon sites.
Case Study Amazon
Scalable Video Production Model for Enterprise Teams Building a Long-Term Partnership with Amazon
Gradient Films partners with various teams across the Amazon network, including Ops Internal Communications, Transportation, Amazon Health Services, and Worldwide Grocery Stores to deliver scalable, high-quality video production, and editing nationwide.
Our collaboration with these teams has spanned multiple projects in varying capacities. Through this experience, we have developed a strong understanding of the brand, best practices, and, most importantly, how to work flexibly to meet the unique needs of each team. This experience has given us a deep understanding of WHS protocols, which has proven invaluable both on-site and in the edit suite.
By acting as a consistent production partner, we streamline workflows, maintain visual consistency, and ensure reliable execution across projects, and locations.
Nationwide Video Production Across Teams and Locations
Our team has supported various teams at Amazon across multiple business lines, providing video production support in a wide range of environments, including fulfillment centers, AR Sort facilities, air hubs, delivery stations, and Vendor Flex sites, as well as grocery stores, on-location shoots, in homes, and on the road, working with both real employees and professional actors.
Enterprise-Scale Video Production Across 15 States and 30+ Locations
We have filmed in 15 states and 30+ Amazon facilities across the U.S. and Canada. Through this experience, we have developed a strong understanding of the brand, best practices, and, most importantly, how to work flexibly to meet the unique needs of each team.
High-Volume Video Editing and Content Delivery at Scale
We’ve edited and delivered hundreds of videos for Amazon teams across a wide range of content formats, from employee spotlight films, to leadership messages, fireside chats, marketing ads, training videos, social impact pieces and more.
Acting as an extension of Amazon’s creative, marketing, and communications, we provide fast, reliable post-production while maintaining consistent brand quality across all content.
30%+ Average Engagement Across Employee Spotlight Videos
Employee story and spotlight videos consistently achieved engagement rates well above internal content benchmarks, with several campaigns reaching over 40% engagement. These results demonstrate the power of authentic, story-driven video to capture attention and spark meaningful interaction across Amazon's internal platforms.
100K+ Audience Reach Across Internal Platforms
Video campaigns supported by Gradient Films reached hundreds of thousands of employees across Amazon's internal communication channels and social platforms. This wide reach helped ensure leadership messages, culture stories, and operational updates were seen by distributed teams nationwide.
1,000+ Clicks Driven to Internal Career Resources
Story-focused video content not only generated strong engagement but also motivated action, driving over 1,000 visits to Amazon's internal career and development tools from a single campaign. This highlights video's effectiveness in guiding employees toward growth opportunities and key resources.
FEATURED
Video Production Work
Explore featured video production projects created for brands and agencies across multiple industries. This work highlights our ability to deliver scripted and non-scripted video across formats, platforms, and project scopes.
Amazon Pharmacy: Meds Delivered
Launch Video and Ads
Amazon: WGA Transit
Documentary Video Production
Amazon: Relay Carrier - PNG Logistics
A branded Amazon Relay Carrier story following an Atlanta mom of two who went from nervous first-time driver to trucking business owner. A feel-good documentary about independence, resilience, and building a business in partnership with Amazon.
Recruitment Video & Commercial
Recruitment Video & Commercial
Recruitment Video & Commercial
Tenisha Parks — Baltimore, Maryland
Internal Communications - Employee Story Video
Leilani Estavan — Las Vegas, Nevada
Internal Communications - Employee Story Video
Kisha Best — Concord, North Carolina
Internal Communications - Employee Story Video
Frank Simmons Jr. — Cincinnati, Ohio
Internal Communications - Employee Story Video
Scale Your Video Production Across Teams and Locations
Gradient Films helps enterprise organizations produce high-quality video content efficiently at scale.