Dynatrace —
The Worst Times

This commercial video campaign for Dynatrace uses comedy to highlight software issues and alerts with exceptionally bad timing, demonstrating the real-world value of its AI-powered platform.

Created as part of Dynatrace’s “No Worries” marketing campaign, the concept leans into fast-paced comedic scenarios where users scramble to respond to urgent alerts. It isn’t every day you get a client who encourages you to push a creative idea to its full potential, and Dynatrace did exactly that.

The result is a lighthearted web commercial supported by a series of cutdowns, designed to capture attention, add a touch of humor, and reinforce Dynatrace’s ability to stay ahead of problems before they start.