Eastern Mountain Sports —
Nor’easter 3-in-1 Jacket

Gradient Films partnered with Eastern Mountain Sports to produce a series of short-form commercial product videos showcasing the Nor’easter 3-in-1 Jacket. Created for digital advertising and social media campaigns, the videos use a comedic narrative centered on a camping trip gone wrong to deliver a relatable and memorable product story for outdoor enthusiasts.

The campaign included multiple video variations and performance-driven cutdowns, allowing the brand to test different creative approaches, messaging, and ad formats across platforms. Through cinematic visuals, dynamic pacing, and a witty voiceover, the content blends humor with feature-focused storytelling to drive engagement and brand awareness.