Harpoon Brewery —
Rec League

Social Media Video & Photography

Gradient Films partnered with Harpoon Brewery to produce a series of witty social media video ads and photography for the launch of their new IPA, Rec League. The campaign features playful, relatable scenarios designed to capture attention, build brand personality, and drive engagement across digital and social platforms.

Working on an accelerated timeline, our team produced three high-impact video spots and a photography library in a single shoot day, delivering all final assets within two weeks of kickoff!

Project Type

Industry

Deliverables

(3) 30 Second Video Ads
(6) Final Still Images

Services Provided

Client Testimonial


"As the Director of Digital Strategy at Mass Bay Brewing company we were tasked with releasing our brand new year-round product in a very short amount of time. The Gradient team was immensely helpful in crafting a half-baked idea we presented into a beautiful work of creative advertising. Each member of the Gradient team was easy to work with, knowledgeable, and a master at their individual crafts. Not only was working with Gradient a fun and education process, it was also rewarding for our brand to receive such high quality work on such a short timeline. I cannot recommend this team enough."


— Juliet Tierney
Director of Digital Strategy

Additional Spots

15 Second Commercial

15 Second Commercial

Photography

Man and woman stand in a kitchen, the man holds a Harpoon Lec League IPA and the woman holds a piñata
Close-up of Harpoon Rec League IPA beer can on kitchen counter
Man stands in a kitchen, holding a Harpoon Lec League IPA and sniffing a cake

Let's work together

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