Dynatrace —
Harder to See

For this campaign, Dynatrace set out to move away from the comedic tone of previous ads and take a more serious approach aimed at an executive-level audience. The goal was to create a commercial that reflects the real challenges teams face while navigating complex business systems in a world driven by apps.

Working closely with Dynatrace’s team, we developed a creative and executable visual metaphor using lighting and motion graphics to bring these challenges to life. The concept highlights the pressure, complexity, and constant motion of modern business environments, positioning Dynatrace as the platform that brings clarity and control to organizations operating at scale.

The result is a cinematic commercial designed to connect with enterprise audiences and communicate Dynatrace’s value in a more grounded and emotionally resonant way.